Case Study - Vidhi Singhania

The Company

Vidhi Singhania’s unique collection was a result of a creative inception of a very talented fashion designer.  The idea was to revive the traditional Indian designs and cater them to a Global audience via an online shopping portal.

Objectives

• To bring our brand in front of the whole globe by making our products live on an online store, so that it can cater to the a global customer base.

Challenges

• The client was looking for a complete makeover to launch its new collection.
• Another challenge was to drive the traffic to current retailers once the products were live.

The Solution

• IT Chimes helped Vidhi Singhania’s collection to reach the zenith and also with its unique website creation was able to help the brand stand out in the fashion world.
• ‘Surprise’ was integrated as a category. This diminished the competition in the fashion world.

The Result

With the new surprise category, Vidhi Singhania was able to successfully launch a wide range of products from sarees to lehengas in October 2016.